A Multi Objective Multi Echelon Supply Chain Network Model for a Household Goods Company

In this study, we have developed a multi echelon and multi objective supply chain network model for a company which sells high quality household goods to its customers in different cities. The first objective of the proposed mathematical model tries to minimize the total supply chain network cost while the other objective tries to maximize the service level. We also used a specific transportation cost function which takes care about the distance economy. This specific cost function makes the mathematical model and its results more accurate and realistic. We have concluded the study by solving this real-life problem with the proposed approach. The computational results showed that the proposed approach finds the Pareto optimum solution within a very short time and can be adapted to any company’s problem easily.